One of my favorite freelance clients is a non-profit called Camptown. Camptown works with under-served youth and provides them with outdoor experiences and adventures that are as fun as they are character-building. They are a wonderful organization and I feel grateful I’ve had the opportunity to make marketing materials for them. This particular project was sent in the mail to a list of 40,000 supporters. The prompt was to create a vibrant, appealing call to action that included a contest to increase engagement. I was provided with some choice photographs from the program and some statistics and anecdotes to inform the copy.
![](https://i0.wp.com/alsosarah.com/wp-content/uploads/2018/05/postcard-icons.png?fit=1000%2C132&ssl=1)
The execution of this piece involved Photoshop for the photo editing, and Illustrator for the icon design and layout. Normally, I would use InDesign for print layout, but since this was such a small piece with only two art boards, I completed it in Illustrator. Above is a selection of the icons I provided the client. Not all of them made it into the final iteration.
![](https://i0.wp.com/alsosarah.com/wp-content/uploads/2018/05/camptown-postcard-big.png?fit=1000%2C588&ssl=1)
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